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A Tale of Tashima

This site was home to one of Townsville’s earliest and most successful Japanese businesses. Beginning as the Yamato Company in the late 1890s, it was taken over by Yoshimatsu Tashima around 1905, and was known as Y. Tashima Wholesale and Retail.

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Yoshimatsu and his wife, Kame Tashima, were respected business people who transformed the store into a local institution. Arriving from a merchant family in Wakayama, Japan, they sold a wide range of Japanese goods. Their success was so great that by the mid-1910s, the Tashima Company had expanded to Brisbane, Sydney, and Melbourne. Kame Tashima was actively involved in the business, providing advice to customers especially in the ladies’ section of the store. Both she and Yoshimatsu were respected business people in Townsville.

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When Yoshimatsu Tashima moved his headquarters to Brisbane in 1922, the store was taken over by Torajiro Mayeshiba and renamed Fujiya. It continued selling Japanese textiles and curios until tragedy struck in March 1924, when the building was destroyed by fire.

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Despite holding salvage sales and reopening, the Mayeshiba family returned to Japan shortly after. The business, after being managed briefly by others, was passed to the Araki Company in 1929 and continued as Fujiya until it finally closed around 1933, ending a decades-long history of Japanese enterprise at this location.

Handbags have arrived at Y. Tashima!

Advertisement for Y. Tashima's store in June 1914.

Fuji silk for sale

Advertisement for Fujiya’s store, 30 August 1923, Townsville Daily Bulletin.

Kame Tashima, businesswoman

Kame Tashima also managed the store alongside her husband. This is a photograph of Kame Tashima, ca. 1918 in her Certificate of Exemption from the Dictation Test. National Archives of Australia, J2483, 256/63.

Y. Tashima Advertisement, 1922

Advertisement for Y. Tashima, including new arrivals of crepe-de-chine, georgette, fuji silk, and cotton crepe.

Yoshimatsu Tashima, businessman

Yoshimatsu Tashima managed Tashima's store on Flinders Street in Townsville. This is a photograph of Yoshimatsu Tashima, ca. 1913 in his Certificate of Exemption from the Dictation Test. National Archives of Australia, J2483, 124/89.

New dress materials just arrived!

Advertisement for Y. Tashima's store in 1916.

All nice patterns in Fuji silk

Advertisement for Fujiya's store in 1925. After the Tashimas left Townsville, Fujiya's Store took over the store on Flinders Street.

The project 'Walking Through Time: Australia Japan Symposium and History Trail' is supported by the Australian Government through the Australia-Japan Foundation of the Department of Foreign Affairs and Trade. It would not have been possible without the generous support of the Australian Studies Association of Japan and James Cook University.

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For enquiries and further information contact tianna.killoran@jcu.edu.au

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